Match. Chat. Date. Tinder Use In Hong Kong and Southern Korea

Match. Chat. Date. Tinder Use In Hong Kong and Southern Korea

Venture group

  • An Ha Hyun
  • Ling Rosemary
  • Yu Cheuk Ying

Task manager

Approach to project

  • Empirical inquiry

Project theme(s)

  • gender/sexuality
  • identification
  • media/communication

Task work

Analysis topic

Within the decade that is past dating applications have grown to be ever more popular. Tinder has a lot more than 50 million users all over the globe, and whenever folks are speaing frankly about dating apps, Tinder could be the app that is first arises within our minds. As a result of the popularity that is rising of in parts of asia, we wish to appear to the usage and effects that Tinder brings to users both in Hong Kong and Southern Korea.

We wish to add different sociological and concepts that are cultural give an explanation for sensation and problems that we now have observed throughout our task. Additionally, we wish to comprehend the users’ motives for using Tinder also to distinguish and investigate the options that come with self-presentation among users.

Through the entire project, we desire to provide insights for folks to know more about the functions, features, and prospective impacts which could bring from Tinder and relating the many social dilemmas to your dating platform that is virtual.

  • How can Tinder users promote themselves in dating apps? Which are the similarities and differences when considering Hong Kong and Korea?
  • Exactly what are the factors this kind of similarities and distinctions?
  • How exactly does the virtual setting that is realistic of affect its users in regards to self-presentation and impression management?


Online Questionnaires In purchase to evaluate the self-presentation of Tinder users in Hong Kong and Korea, a questionnaire that is online conducted to get more extensive information both in nations. Snowball sampling had been utilized to get the info. The questionnaire that is online been provided for buddies who will be making use of Tinder as well as been uploaded to different social media marketing platforms. Numerous option concerns, open-ended concerns, and score concerns were utilized to get the responses. The questions associated with the questionnaire that is online fundamental demographics, their motives to utilize Tinder, self-presentations on Tinder and their expectations to your potential romantic partner, etc.

In-depth Interviews aside from online questionnaires, we’ve also carried out five in-depth and interviews that are semi-structured. The interviews try to have significantly more in-depth learnings on their experiences on dating apps and their very own presentations of self from the apps. Our concerns primarily concentrate on the aspects that are following

  • Just What did you desire to emphasize whenever you had been producing your profile? Why?
  • What’s the most feature that is important enables you to choose to swipe right or left? Why?
  • Do you consider you will find any differences when considering your portrait on Tinder plus in truth?

Ethnographic Studies once we attempted to comprehend the real situation and experience regarding the Tinder platform, we now have included an ethnographic research inside our research. We had put up three female Tinder records in both nations along with real-life interactions along with other users in the software. With this approach, we’ve gained deeper and insights that are first-hand Tinder’s interactions, individual habits,

Significant findings

Both Hong Kong and Korean Tinder users revealed impression management to formulate their self-presentation within their most readily useful, to boost the match possibility. Hong Kong users were very conscious which they had been wanting to look their utmost, perhaps significantly more than the way they perceived their usual self as. At exactly the same time, they desired to set up a most readily useful variation of these “true-selves”, maybe maybe not another distinctive identification. Korean users, on the other hand, put less difference amongst the real self in addition to portrayed, best form of self, thinking that as we have all objectives to begin to see the most useful potential match, it is not a beautified version or cover-up per se so it is natural to look the best.

The self-presentation features highlighted utilizing the greatest desirability had been appearance and sociable character for both areas. This choosing correlates to your review that is scholarly to your research. The notion of ‘all-roundness’ contributed as a critical form of self-presentation that grants social acceptance and rewards – the notion also partakes in self-construction of the user for korean users.

The 2 areas had results that are different exposing socio-political dilemmas on Tinder. Hong Kong users were so much more at simplicity in exposing their social/political views, to locate those people who are more ‘trustworthy’ with exactly the same views. Hong Kong users also utilized key words or emojis to represent their individual likes/stance, such as ‘420’, ‘420 friendly’ (indicating cannabis ownership) or ‘STD free’ or ‘white-card’ (popularly known as enrollment card if you have disabilities). Korean users had been less open to sharing such views on Tinder, and minimal to no profiles freely reported their viewpoints. The mentioned before all-roundness seemingly have a direct effect on strong view sharing in this respect. The key words Korean users commonly used had been associated with sexual preferences or social status, such as ‘ONS’ (One evening stay), ‘FWB’ (Friends With Benefit) or ‘Dae-gi-oep’ (Working in big business such as for example Samsung or LG – indicating proven economic and intellectual security).

Both Hong Kong and Southern Korea showed tendencies of socially built sex norms and heteronormativity – Gender stereotyping perceptions led to the typical social practice from the app that is dating. In Hong Kong, females had been discovered become additional careful of safety and scam risks whenever fulfilling an individual in fact. The tiny presence of non-heterosexual partner seekers in Hong Kong might be as a result of Grindr app, a functioning that is similar for queer visitors to connect. Korean female users revealed less caution in interacting and conference matches. Yet it is hard to declare that Korean users are less normalized in gender-performance – instead, the sex performance metrics have actually modified and strengthened based on the modern environment over time.

Personal Impact of Tinder for Hong Kong users had been greater than for Korean users with regards to self-validation and esteem, perhaps as a result of Korean users’ less importance positioned on Tinder being a matchmaking software. Overall, online dating app has become less of a taboo for both regions, and it is becoming increasingly popular.

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Last work description

Creating a manual that features the main points of our research and outcomes happens to be chosen since the structure of our last work. Even as we try to provide our information in a definite and arranged method, a manual is easy-to-read, and it also could charm towards the readers’ interest and attention.

In the manual, we have been attempting to allow our visitors having a far more knowledge that is in-depth of Tinder application. We now have included and collected all our research outcomes from the online questionnaires, in-depth interviews, and online ethnographic research, and introduced it towards the manual in a way that is precise.

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